In real estate, the details matter. The way a property is prepared, marketed, and priced can have a major impact on how buyers respond. A recent duplex sale illustrates this perfectly.

Both sides of the duplex were identical in floor plan and location. They shared the same neighborhood, the same square footage, and the same potential. Yet one side sold in just over two weeks at full asking price, while the other lingered for more than two months and sold for $61,000 less.

Here is a closer look at how the two sales unfolded and what we can learn from them.

The seller of Unit A took a proactive approach. Before listing, they invested in basic but impactful improvements. New carpet and fresh paint gave the property a clean, move-in ready feel. This helped potential buyers visualize themselves living there rather than focusing on worn finishes or dated colors.

The seller also worked with an agent who brought in a professional photographer. The listing photos were clear, well lit, and staged to highlight the home’s best features. Since most buyers start their search online, high quality photos can make the difference between a property being skipped over or added to a buyer’s must-see list.

Unit A hit the market at a fair price, attracted attention right away, and went under contract quickly. The final sale price matched the list price of $280,000 after only 18 days on the market.

The seller of Unit B chose not to make improvements before listing. The property hit the market in “as-is” condition, which immediately limited its appeal compared to its freshly updated neighbor. Potential buyers are often willing to pay a premium for a home that looks ready on day one.

The listing photos were taken on a cell phone, and it showed. Dark, poorly framed, or grainy images do not inspire confidence in buyers. Online shoppers scroll quickly, and if a property’s photos do not catch their attention, they will move on to the next option.

The pricing strategy also worked against the seller. Unit B was listed slightly below Unit A, but with no improvements and poor marketing, buyers were not convinced. After sitting on the market for a month, the seller reduced the price by more than $36,000. Two weeks later, another $20,000 cut followed. Price reductions often send a message to buyers that a property is flawed, which can further weaken demand.

After 71 days, Unit B finally closed for $219,000.

These two sales provide a clear case study in how preparation and marketing affect the bottom line. Both homes were the same size and design, yet one seller walked away with $61,000 more than the other.

Why did this happen?

This duplex shows that a smart selling strategy is not just about listing a property. It is about presenting it in the best light possible. Sellers who invest a little time and money into preparation and who use professional marketing tools can sell faster and for significantly more.

If you are thinking of selling, remember that buyers compare your home to every other property on the market. A home that looks cared for, professionally marketed, and correctly priced will always have an advantage.

In this case, the advantage was worth $61,000.

Thinking of selling your home? Find out how you can be on the winning side of this example. Reach out to me on my cell at (480) 797-8975